Steve Timmis and Tim Chester, from their helpful book, Gospel-Centred Church:
"Effective gospel ministry is long term, low key and relational."
- Long term -- credibility and integrity ... demonstrated over a long period of time
- Low - key -- work that's going on quietly, quite ordinary but w/gospel intentionality
- Relational -- this is the heart of the gospel, sharing not only the gospel, but our very lives