What if Starbucks Marketed Like a Church?

[youtube=http://www.youtube.com/watch?v=D7_dZTrjw9I] Brent Thomas:

It’s more than likely that we’ve all heard of churches taking marketing cues from Starbucks. But have you ever wondered what might happen if it went the other way around? This little “parable” is from the people at beyondrelevance.com. Why is it that so many churches seem so out of touch?

What's your reaction to this video?  I'm curious to know your thoughts.